Google Analytics App + Web Funnels and Paths feat. Charles Farina (Adswerve)

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Funnel Tracking and Path Analysis has been completely redone in the new Google Analytics App + Web Property. Charles Farina of Adswerve walks us through these new reports and helps us understand why they are fundamentally different to our standard GA Funnels.

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00:00 - Introduction
01:10 - What is New & Exciting In App Web Properties
01:40 - Funnel Reports
03:01 - Trended Funnel
03:46 - Open vs Closed Option in Funnels
04:11 - Elapsed Time Between Steps in Funnels
05:19 - Next Action in Funnels
05:52 - Pathing Report
07:03 - Conclusion

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